Mobile advertising is exactly what it sounds like - advertising via mobile phones, mainly smart phones and mobiles devices like tablets. While mobile advertising cpm banner ads not taken off yet with the same kind growth that online advertising did, it stands to reason that by the very nature of its versatility, it is bound to happen soon. The USP of mobile cpm online advertising is its reach - according to Gartner, the proliferation of lower-priced tablets and their growing capability is accelerating the shift from PCs to tablets. "While there will be some individuals who retain both a personal best cpm ad network and a tablet, especially those who use either or both for work and play, most will be satisfied with the experience they get from a tablet as their cpm ad network computing device, " said Carolina Milanesi, research vice president at Gartner. This means that not only is mobile and tablet usage growing, but also that it is eating into the market share of PCs. This long term change in user behavior is going to accelerate growth in mobile advertising and make it an integral part of any firms marketing strategy.